The Magic Table is a series of games for people with mid-to-late stage dementia and adults with learning disabilities, encouraging them to instinctively participate in order to stimulate both physical and social activity. The games consist of a series of interactive light animations which are projected on any table and which motivate the mind and inspire those living with dementia and learning disabilities to be active.
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John set up a socially responsible company, Shift 8 Limited, to improve the lives of those living with dementia after caring for his father whose own dementia journey started when John was just 12. John was previously a corporate lawyer at Linklaters LLP (and also worked at Unilever and Goldman Sachs).

Mehdi moved to London from France 2 years before founding Shift 8 Limited together with John. In his past professional life he had spent 15 years as Export Area Manager for a SME developing and manufacturing hygiene products for the farming and food-processing industries. While he found it exciting to work with over 30 countries and deal with cultural differences he also felt it was time to shift his career towards a more social and meaningful aim. Though dementia is not predominant in his family he could appreciate, through his friendship with John, how beneficial and unique The Magic Table is and the experience he could bring to the project.